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《管理英语2》单元自测5（10分）
您好，在完成本单元的学习后，请您完成以下练习题。本练习题满分100分，将按10%计入形考成绩。
您可以反复练习多次，系统默认记录最高分。点击“提交所有答案并结束”按钮视为练习1次，无时间和次数限制。
中途退出，保存答案已作出选择的题目会自动保存答案，下次进入后可对做过的题目进行修改，并继续上次答题，不计入练习次数。
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1．— Thank you very much for answering our questions. It really helps our market research a lot.
— ________________
I am sorry to hear that.
It’s my pleasure.
I don’t think so.
2．— What’s your view on our questionnaire?
— ________________
I’d like to go there.
With my pleasure.
First of all .We’d better change our question order.
3．— ?
—Twice a week.
How often do you use our company’s product
When did you buy our products
What did you buy in our company
4．— Would you mind filling the questionnaire for me?
— ________________
No problem. Just give me your questionnaire.
Sorry,I can’t go there.
I really appreciate that.
5．— Our company is doing a customer service questionnaire .May I take you a moment?
— .
It doesn’t matter
By all means
I have no idea
6．I’d like to_______ that the staff member who served me didn’t really seem to know what he was doing.
point out
point at
point in
7．You need to _____ those questionnaire papers for your company.
hand out
hand in
hand on
8．Questionnaires are not suitable_____some people.
in
for
with
9．Our company will _____the customers’ suggestions.
respond
responding to
respond to
10．The quality of questionnaire will_____how much information we know from our customers.
effect
affect
affections
11．____ face-to-face interviews, questionnaires are cheaper for collecting data from a large number of respondents.
Compared to
Comparing
Compare
12．Questionnaires are easy to ____.
analyzed
analyze
be analyzed
13．Where are you used to____ vegetables?
buy
bought
buying
14．Customers ______ refuse to filling the questionnaire are not permitted to buy the product.
what
which
Who
15．The Jiahe Community Service Center is about to ______ service for residents.
provided
provide
providing
16．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Questionnaires can be a simple way to get to know your audience’s opinions. Though it is easy to write a questionnaire, you need a lot of skill and experience to write a good one. Luckily, good design skills can be learned in a short time.
Keep your questionnaire simple and visually attractive
Keep your questionnaire short and simple. A short and simple questionnaire is more likely to be completed and returned. It is also important to make your questionnaire as attractive as possible. You should keep the following design elements in mind:
Text: Choose a font style that is easy to read, and make sure the font size is large enough for your respondents to read.
Paragraphs: Long paragraphs can be daunting for readers, so try to keep your blocks of text to a handful of lines.
White space: Ensure that there is space between questions and sections and don’t make margins too small.
Keep questions brief and easy to understand
Be brief and direct with your questions. Do not use any unnecessary words and phrases. Brief questions that use simple language are easy to read and understand, so the participants won’t find it difficult to fill in the questionnaire.
Make sure questions are in the right order
You should start your questionnaire with general questions and then move to specific ones. Try to avoid jumping back and forth between general and specific questions.
Use open-ended questions properly
Open-ended questions mean respondents can answer freely using their own words. They can provide more detailed information, but they take more time and effort to answer and can be more difficult to analyze. You should not use too many open-ended questions in one questionnaire.
In a word, taking the time to develop a well-designed and participant-friendly questionnaire will give you useful data that can help you make the right decisions.
The questionnaire contains following elements except? 1
A. Test.
B. Paragraph.
C. Address
2. In order to keep your questionnaire visually attractive, you should 2
A. Choose different font styles in a questionnaire.
B. Write long paragraphs instead of short ones.
C. Leave enough space between questions and sections.
3. You should start your questionnaire with _______ questions and then move to _______ ones. 3
A. general, specific
B. specific, general
C. short, long
4. What could be the best title for this passage? 4
A. Designing an Effective Questionnaire.
B. Questionnaire is the best way to collect data from many people.
C. Questionnaire benefits our life.
5. Which of the following statements is NOT correct? 5
A. Questionnaire design skills can be learned in a short time.
B. Open-ended questions cannot provide more detailed information, so you’d better not use too many open-ended questions in one questionnaire.
C. It’s worth taking the time to develop a well-designed and participant-friendly questionnaire.
(1)
(2)
(3)
(4)
(5)
17．
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Questionnaires: Advantages & Disadvantages
Every coin has two sides and questionnaires are no different. With questionnaires, the advantages outweigh the disadvantages.
Advantages of Questionnaires
Compared to face-to-face interviews, questionnaires are cheaper for
collecting data from a large number of respondents. Also, questionnaires are easy to analyze, and computer software can easily complete data entry and make tables for nearly all surveys. Questionnaires are familiar to most people as nearly everyone has had some experience completing one. Questionnaires reduce bias when there are no clues to affect the respondents.
Disadvantages of Questionnaires
One main disadvantage of questionnaires is the possibility of low response rates which reduces our confidence in the results. Another disadvantage is they provide little flexibility for the respondents. What’s more, many times the respondent is not the same person you sent the
questionnaire to. Finally, questionnaires are not suitable for some people. For example, a survey to a group of poorly educated people might not work because of reading problems.
The advantages of questionnaire are more than disadvantages. 1
2. Questionnaire is the cheapest way for collecting data from respondents. 2
3. Questionnaires have the advantage of being analyzed easily through the computer software. 3
4. Questionnaire is suitable for everyone. 4
5. The respondent is usually the same person you sent the questionnaire to. 5
(1)
(2)
(3)
(4)
(5)
18．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
The qualities of a good questionnaire
It should be noted that one does not start by 1 questions. Firstly.we have to decide ‘what are the things one needs to know from the respondent in order to meet the survey’s objectives?’ 2 ，we should decide the target respondents.At the outset, the researcher must define the population about which he/she wishes to generalise from the sample data to be collected.Thirdly,we have to decide the question contents.opening questions should be general and easy to answer so that the respondents have the patience to finish next.and then we can offer some specific questions 3 get more data from the respondents. 4 .we couldn’t ignore the physical appearance of our questionnaires.If our questionnaires look like a mess.People would not be willing to 5 us answer our questions….
(1)
(2)
(3)
(4)
(5)
19．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
In a word, taking the time to develop a well-designed and participant-friendly questionnaire will give you useful data that can help you make the right decisions. 1
A.总之，花时间去制作一份精心设计和参与者友好的调查问卷将为你提供有用的数据来帮助你做出正确的决定。
B.一个词概括，用心去制作一份设计和参与者友好的调查问卷将可以为你带来有用的数据来帮助你决定很多事情。
C.不管怎样，一个好的设计可以给你带来有用的数据从而帮助你。
2.A new food market will be built in our community next month. 2
A.下个月我们社会就已经建了一个新的食物市场。
B.我们社区正在建一个新的菜市场。
C.下个月我们社区将新建一个菜市场。
3. I think what should be done is to create more job opportunities for students. 3
A.我认为我们更需要为学生们创造更多的工作机会。
B.我认为我们将来要给学生们更多机会。
C.我认为我们已经给了学生们更多的工作机会。
4.In contrast to other countries, the U. S has no national college entrance exam. 4
A.对比其他国家而言，美国没有国家考试。
B.与其他国家相比，美国没有大学入学考试。
C.相比较其他国家，美国大学没有考试。
5.On the last day of the old year, there is a family dinner. 5
A. 在老年人的最后日子，通常有一顿家庭餐。
B. 在即将过去的一年的最后一天，会有一次家庭聚餐。
C. 在过去的日子里，经常有家庭聚餐。
《管理英语2》单元自测6（10分）
您好，在完成本单元的学习后，请您完成以下练习题。本练习题满分100分，将按10%计入形考成绩。 您可以反复练习多次，系统默认记录最高分。点击“提交所有答案并结束”按钮视为练习1次，无时间和次数限制。 中途退出，保存答案已作出选择的题目会自动保存答案，下次进入后可对做过的题目进行修改，并继续上次答题，不计入练习次数。
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1．— Can you stay here longer?
— , but I have to be back tomorrow.
I’d love to
No, thank you
I’m afraid not
2．— This jacket is so good. ?
— It’s 200 yuan. I can give you special 20% discount on it.
Is it expensive
How much is it
What color is it
3．— I am sorry. Now what were we talking about?
— .
Never mind
I don’t remember, either
You were saying that you used to be a teacher
4．— How do you like living in Beijing?
— .
It’s different from living in America
I have no idea
I love it. Beijing is such a beautiful city
5．— What do you think of your mother’s advice?
— .
It doesn’t fit us, actually
No, I don’t believe it
I don’t believe in her
6．I have coffee breakfast time.
at
in
on
7．The music like the singing of a bird.
hears
listens
sounds
8．I like cooking for my friends in free time.
me
my
mine
9．I didn’t do ______ last week.
nothing
something
anything
10．They have learned about ______ in recent years.
several hundreds English words
hundreds of English words
hundred of English words
11．You’d better have your hair _____ before going to your friend’s wedding.
cutting
cut
to cut
12．Her article is ____ in her class.
better
well
the best
13．Look! __________.
Here are the bus comes
Here comes the bus
The bus here come
14．I would rather ______ two weeks earlier.
you should come here
you came here
you had come here
15．— Did the medicine make you feel better?
— No. The more , I feel.
medicine I take; and the worse
medicine I take; the worse
I take medicine; worse
16．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Mary began playing the violin when she was only six. Her father came across a really old instrument at his aunt’s house, and he brought it back home with him. Mary loved it and immediately tried to play it. After a few months she began to have lessons. She got on very well with the violin. When she was about eleven, she really needed a better violin. One day she took part in a concert, and a man went up to her parents and talked to them about her. He said that she had real talent and pointed out that she needed a better violin. When he found out that they couldn’t afford one, he offered to buy one for her. Later, when she was about 16, she set up her own group. She named it after the man who gave her the violin—-she called it the Erio Sound.
Mary’s father 1 .
A. bought the violin from a shop
B. borrowed the violin from a friend
C. got the violin from his aunt
2. Mary began to need a better violin when she was about 2 .
A. 10
B. 11
C. 12
3. The man at the concert told Mary’s parents that 3 .
A. she had real talent
B. her voice was very good
C. She needed a better teacher
4. Mary 4 when she was 16.
A. graduated
B. set up her own group
C. had a new violin
5. Eric Sound was the name of 5 .
A. Mary’s violin
B. Mary’s music group
C. Mary’s friend
(1)
(2)
(3)
(4)
(5)
17．
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Xiaoyan,
I thought you’d like to know what has happened to your report about improving the website.
Last week I had a meeting with the designers. I gave them a copy of your report and I told them that we needed to have the website redesigned.
— I’ve had the first page simplified.
— I have asked them to make the icons large.
— The colours are now different too.
— There are more functions, as you suggested, so that customers will be able to transfer funds to an account in another bank.
I’m going to make a presentation about these changes at the Paris, conference and would like to talk to you about that. There are some things I can do myself, but I would like your help with some technical aspects. I must get some slides made too, and would like your opinion about them.
Have you got time for a coffee on either Wednesday or Thursday morning?
David
David had a meeting with the designers yesterday. 1
2. David had made the icons larger. 2
3. The speed of access has been made quicker. 3
4. David is going to make a presentation in Paris. 4
5. David would like some help from Xiaoyan. 5
(1)
(2)
(3)
(4)
(5)
18．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Everyone wants to healthy and happy. When illness does come, the whole family is 1 . Many adjustments（调整）have to be made 2 the family routine（日常工作） needn’t be disturbed completely. Often it can be rearranged with home duties simplified to save time and energy thus reducing 3 on the family.
The reasonable responsibility for giving nursing care is usually 4 by one person, frequently the mother. 5 , in order that she may have some much needed rest or on the contrary other members of the family should learn how to help when sickness occurs.
(1)
(2)
(3)
(4)
(5)
19．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
A man and his wife had a small restaurant near a station. 1
A. 一个男人和他的妻子在靠近车站的小饭馆里吃饭。
B. 一个男人和他的妻子有一个车站饭馆。
C. 一个男人和他的妻子在靠近车站的地方开了家小饭馆。
2. On the last day of the old year, there is a family dinner. 2
A. 在老年人的最后日子，通常有一顿家庭餐。
B. 在即将过去的一年的最后一天，会有一次家庭聚餐。
C. 在过去的日子里，经常有家庭聚餐。
3. A few minutes later the doctor came out of his room for the third time. 3
A. 几分钟后，医生第三次从他的房间走出来。
B. 医生在迟到的几分钟后，终于从他的房间走出来为了第三名。
C. 几分钟后，医生来到他的房间第三次。
4. You can see many interesting things on your way. 4
A. 你能看见许多有趣的东西在你回家的路上。
B. 一路上你能看见许多有趣的事情。
C. 你能看见许多好玩的东西在车上。
5. Having patience with your customers and with yourself will go a long way in winning over hostile customers. 5
A. 对顾客和对自己有耐心将走很长的路才能赢得生气的顾客对你工作的支持。
B. 对顾客和对自己有耐心将在赢得生气的顾客对你工作的支持方面大有帮助。
C. 对顾客和对自己有耐心将会很难赢得生气的顾客对你工作的支持。
《管理英语2》单元自测7（10分）
您好，在完成本单元的学习后，请您完成以下练习题。本练习题满分100分，将按10%计入形考成绩。
您可以反复练习多次，系统默认记录最高分。点击“提交所有答案并结束”按钮视为练习1次，无时间和次数限制。
中途退出，保存答案已作出选择的题目会自动保存答案，下次进入后可对做过的题目进行修改，并继续上次答题，不计入练习次数。
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1．—Why do you look unhappy. What’s the matter?
— .
I’m satisfied with the good performance of the radio I’ve just bought.
I’m glad to have bought this radio at such a price.
I’m rather disappointed with the poor quality of the radio I’ve just bought.
2．—Hello, is that service center? The elevator of our apartment doesn’t work.
—
Oh, I don’t know what’s wrong with it.
Sorry, I’ll have it checked out at once.
Ok, I see.
3．— ?
—That’s great!
What are you going to eat at the Mexican restaurant
When are you going to dinner at the Mexican restaurant
How about going to dinner at the Mexican restaurant tonight
4．—Customer: We have ordered for almost one hour. Why is it so hard to get our dishes ready in your restaurant?
—Waiter:
I’m really sorry about that.
I don’t think it’s hard.
You’ll get it next time.
5．—
— Neither do I. Look at our community, it is such a mess.
Our service center don’t offer much help for us.
I really don’t think our service center is satisfying.
I’m slightly satisfied with our service center.
6．The heating system of our apartment broke down so I made a ______ call to the community service center.
discussion
complaint
praise
7．We it very much that you’ve come to give us a timely ride. Otherwise we would miss the train.
appreciate
expect
promise
8．We feel with the inconvenience the service center brought us.
disappointed
worried
surprised
9．Our workers have been checking the heating system since you called us. I you it will perform well soon.
argue
affect
assure
10．We are under ______ to finish the task within such limited time.
line
pressure
expectation
11．They promised the car for us.
repairing
repaired
to repaired
12．I don’t know . I just arrived here two minutes ago.
what’s going on
how is going on
who is going on
13．They since last night. They are about to finish the work.
are cleaning the system
have been cleaning the system
had cleaned the system
14．The more information you can get, in your field.
the more competitive will you be
you will be the more competitive
the more competitive you will be
15．It is only by agreeing with their view point and that you will resolve the situation and send the customer away happy.
suggesting a possible solution
suggest a possible solution
suggested a possible solution
16．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Angry customers tend to aim their dissatisfaction and complaints at staff members. If this happens to you, you should remember that they are actually expressing their dissatisfaction about the company and not about you as an individual. But if you wish to be successful in any business, then you have to learn how to handle angry customers. Listed below are a few guidelines to help you develop your own personal strategy for dealing with angry customers:
Never argue back. You must stay calm and aim to satisfy the customer even in the most difficult situations. It is only by agreeing with their view point and suggesting a possible solution that you will resolve the situation and send the customer away happy.
Use your ears more than your mouth. Make sure you listen more than you speak. By listening carefully, you will be able to understand why the customer is complaining, so that satisfactory steps can be taken.
Show that you care: Use every opportunity to express your apology and understanding. You have to show that you will do everything within your power to try and resolve the situation. This exhibition of your concern will win the customer over. There will be a significant change in their behaviour.
Control your anger and be patient. Learn to relax and calm yourself. Having patience with your customers and with yourself will go a long way in winning over hostile customers.
The above guidelines are very useful in every situation in life and you can successfully tackle hostile circumstances by following them. If you follow the above tips, you are on your way to succeeding in your career.
At whom do angry customers tend to aim their dissatisfaction and complaints? 1
A. staff members
B. company managers
C. those who accompany them
2. When a customer shouts rudely at you, you should 2 .
A. argue back and protect yourself
B. keep quiet and leave the customer alone
C. keep calm and listen carefully to the customer
3. The underlined sentence “Use your ears more than your mouth” means 3 .
A. Your mouth is not more important for you than your ears.
B. You should listen more than you speak.
C. You should talk more than you listen.
4. When dealing with an angry customer, which is NOT the right attitude? 4
A. Be concerned.
B. Be patient.
C. Be amused.
5. Which of the following statements is true according to the passage? 5
A. When the customers complain, you needn’t listen carefully.
B. You needn’t say sorry to those angry customers.
C. You should relax yourself and try to understand the angry customers.
(1)
(2)
(3)
(4)
(5)
17．
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Feedback from your customers is very important. The more information you have from them, the more competitive you will be in your field. The following techniques will help you know what the customers think of your business.
Ask your customers directly and cater to their wishes. This is the simplest way to find out what people want from your service or product. When hotel customers are asked what they want for their breakfast and then the hotel staff are asked what they think the customer wants, the answers are quite different.
2. Be a customer yourself and find out what your customers experience when they use your service. This is one of the most obvious but underused ways for getting feedback. For example, you can act as one of the customers in a wheelchair, and see how you’re treated.
3. Use a focus group. Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences.
4. Use questionnaires and surveys. This is one of the most well-established feedback techniques. When well-conducted, they usually work well.
5. Encourage your front-line staff to build strong relationships with customers. Your front-line staff are the most resourceful and reliable, as well as the least costly, of your customer feedback sources. Their communication with the customers will become important information for improving customer care.
You may deliver the best service in the world. But if it is not what people want, you’re wasting your time. Implement one, two, three or all of the above techniques, and your service and product will improve overnight.
1. Hotel customers and hotel staff think the same about breakfast. 1
2. A good or bad experience of a customer in a wheelchair in your shop shows whether your service is good or not. 2
3. It’s not necessary to know about the customers’ needs and preferences. 3
4. Questionnaires are useful in getting feedback from customers. 4
5. Front-line staff have nothing to do with improving customer service. 5
(1)
(2)
(3)
(4)
(5)
18．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Imagine this situation: you have bought a faulty item from a shop and you take 1 back to complain. You go directly to the shop assistant and tell them your problem. They say they cannot help you, 2 makes you angrier, to the point perhaps where you start insulting the poor shop assistant. RESULT: This will do you no 3 , like getting any compensation, or even a refund. If you go directly to the first person you see within the organization you are complaining about, you may be wasting your time 4 they may be powerless to take any action or provide you 5 a solution. So the important lesson to be learnt is to make sure firstly that you are speaking to the relevant person, the one who has the authority to make decisions.
(1)
(2)
(3)
(4)
(5)
19．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences. 1
A. 焦点小组是顾客的代表，他们的工作是把你的需求和喜好提供给顾客。
B. 焦点小组是顾客的代表，他们的工作是给顾客提供需求和喜好。
C. 焦点小组是顾客的代表，他们的工作是给你提供他们的需求和喜好。
2. Angry customers tend to aim their dissatisfaction and complaints at staff members. 2
A. 愤怒的顾客往往会把员工当做他们发泄不满和抱怨的目标。
B. 愤怒的顾客计划把对员工的不满和抱怨当做目标。
C. 愤怒的顾客趋向于把员工的不满和抱怨当成目标。
3. You will do everything within your power to try and resolve the situation. 3
A. 你会在权利范围内尽一切努力解决问题。
B. 你会在意志范围内尽一切努力解决问题。
C. 你会在力量范围内尽一切努力解决问题。
4. Having patience with your customers and with yourself will go a long way in winning over hostile customers. 4
A. 对顾客和对自己有耐心将走很长的路才能赢得生气的顾客对你工作的支持。
B. 对顾客和对自己有耐心将在赢得生气的顾客对你工作的支持方面大有帮助。
C. 对顾客和对自己有耐心将会很难赢得生气的顾客对你工作的支持。
5. To communicate precisely what you want to say, you have to frequently need to define key words. 5
A. 要简明扼要地表达本意，就必须不断定义关键词。
B. 只要定义频繁出现的关键词就能准确传达本意。
C. 要准确表达你的本意，就必须不断定义关键词。
《管理英语2》单元自测8（10分）
您好，在完成本单元的学习后，请您完成以下练习题。本练习题满分100分，将按10%计入形考成绩。
您可以反复练习多次，系统默认记录最高分。点击“提交所有答案并结束”按钮视为练习1次，无时间和次数限制。
中途退出，保存答案已作出选择的题目会自动保存答案，下次进入后可对做过的题目进行修改，并继续上次答题，不计入练习次数。
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1．—Good morning, Sunshine Community Center! May I help you?
— .
I’d like to book one air ticket
I’m glad to introduce myself to you
I need a plumber to repair the water pipe in my kitchen
2．—Would you mind answering some questions about your annual report?
— ________.
Yes, with great pleasure
No, I’m afraid I can’t make it
No, as long as it doesn’t take long
3．— ?
—It will take at least two weeks.
How soon will you finish our annual report
When will you finish our annual report
How long have you finished our annual report
4．—How did your talk with the community resident go?
—________ He seemed to accept my explanation，but he didn’t sign his name here .
Perfect!
I’m not sure.
That’s right.
5．— ?
— It costs us ten thousand dollars.
How many does the printing of the annual report cost
What does the printing of the annual report make
How much does the printing of the annual report cost
6．The new year is just _________.
in corner
around the corner
outside the corner
7．I’m confident in these as long as we ________ the needs of the community residents and improve our service quality.
keep an eye on
keep an eye at
keep eyes on
8．We have to ______ our annual work report to the manager next week.
hand in
hand out
hands up
9．When stating problems, we can make a _____ with those from last year.
comparing
compare
comparison
10．When reading the annual report, we should look out ______ the areas where the company did not comply with the regulations.
at
for
on
11．People ______ find useful information from the annual report.
had to
dared
could
12．The investor should be aware of the limitations of the financial statement analysis ____ the annual report.
based on
basing on
base on
13．Under no circumstance _____ to tell lies to the public.
the companies are allowed
are the companies allowed
the companies will allow
will the companies allow
14．_____ the fog, we should have reached the annual meeting site on time.
Because of
In spite of
But for
15．If I _____ you, I _____ more attention to the independent auditors’ report and financial statements in the annual report.
was; shall pay
am; will pay
were; would pay
16．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
If you take the following steps, you can make a satisfactory annual report. And your boss and other supporters will be impressed.
Defining your accomplishments. What difference did you make? What has changed in your community or field because of your work over the past year? Take all of your activities over the last 12 months and divide them into three to five major accomplishments.
Less is more: Be selective. If you include everything, the annual report becomes cluttered with information. You should think about what you want to focus on, and then select statistics to represent that and highlight key achievements with photos, or case studies, etc.
Adding visuals and charts: Visuals and charts can reduce the need for texts and details. And they will make the report more attractive. It’s great if you produce a full-color publication with lots of nice photography. Of course, it will depend on your resources.
A strong call to action: A strong call to action at the end of your report will impress the readers deeply. Make it clear what you’d like your readers to do once they’ve read it.
Do you have to gather all the information since you entered the company before writing the annual report? 1
A. Yes.
B. No.
C. Not given.
2. Is it reasonable to include everything of the company in order to make the annual report informative? 2
A. Yes.
B. No.
C. Not given.
3. What does the underlined phrase “Less is more” mean? 3
A. Using fewer words, making fewer parts, and so on, is simpler, and more efficient than the opposite.
B. The fewer, the better.
C. The more, the better.
4. Which is NOT TURE for the functions of the visuals and charts? 4
A. They can reduce the need for texts and details.
B. They can make the report more attractive.
C. They can make the report harder to be understood.
5. How many steps should you take to make your report impressive? 5
A. Five
B. Three
C. Four
(1)
(2)
(3)
(4)
(5)
17．
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
An annual report of a company provides information about its business performance for certain people. These people include the investors, potential investors and other stakeholders. From the report, people can understand the company’s business scope, recent situation and future development. The main parts of an annual report usually include chairman’s letter, financial statements and operation analysis.
● Chairman’s Letter
Usually, an annual report should contain a letter from the chairman. The letter should provide details about the successes and the challenges of the past year. It should also include the future outlook for the company.
● Operation Analysis
The operation analysis is an overview of the business in the past year. It usually includes new hires and new product introductions. At the same time, it will introduce business acquisitions and other important issues.
● Financial Statements
The financial statements are very important for an annual report. People can know the company’s performance in the past from the statements. It usually consists of the following three aspects. The first one is the profit and loss statement. The second one is the balance sheet. And the third one is the cash flow statement.
An annual report of a company provides some information about its business performance for certain people. 1
2. People can know everything of the company from the annual report. 2
3. An annual report usually includes chairman’s letter, financial statements and operation analysis. 3
4. A chairman’s letter should include the strategic direction moving forward. 4
5. This passage is mainly about the main parts of an annual report. 5
(1)
(2)
(3)
(4)
(5)
18．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
An annual report provides 1 information about an organization. People read annual reports in different ways. Some even 2 to start at the back and work their way to the beginning. It makes 3 difference how you read them as long as you get the essential points of the business and its financial condition.
However, there is a good way to solve these reports that is 4 most efficient and most effective. You can’t possibly go any further in your research 5 knowing what the company does! How can you insure that you have understood the report? Just ask yourself if you understand what the company does and who its customers are.
(1)
(2)
(3)
(4)
(5)
19．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
In general, we’ve made some progress this year in improving community services. 1
A. 总的说来，今年我们已经在改善社区服务方面取得了一些进展。
B. 一般情况下，我们今年将在改善社区服务方面取得一些进展。
C. 总的说来，今年我们在提高社区服务质量方面取得了一些进展。
2. As a general rule, it is better to focus on the content of a presentation as a means of attracting your audience’s attention. 2
A. 一般来说，它最好将重心放在讲解的内容上，使之成为吸引观众注意力的方式。
B. 一般的规则是，它最好集中在礼物的内容上，这比吸引观众的注意力更好。
C. 一般而言，最好把重点放在讲解的内容上，借此来吸引观众的注意。
3. We should present data in tables or charts so that the report may not be boring with facts alone. 3
A. 我们应该用表格或图表来呈现数据以便报告不因为仅有事实而枯燥乏味。
B. 我们应该用表格或图表来表示数据，因此，报告就不会因为仅有事实而枯燥乏味。
C. 我们应该用表格或图表来呈现数据以便报告不厌烦仅有事实。
4. To communicate precisely what you want to say, you have to frequently need to define key words. 4
A. 要简明扼要地表达本意，就必须不断定义关键词。
B. 只要定义频繁出现的关键词就能准确传达本意。
C. 要准确表达你的本意，就必须不断定义关键词。
5. A true friend is someone who reaches for your hand and touches your heart. 5
A. 一个真实的朋友就是能伸出他的手触碰你心灵的人。
B. 一个真实的朋友就是能伸出他的手理解你心灵的人。
C. 真正的朋友是一个可以援手帮助并感动你心扉的人。
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